Google Maps SEO How to Rank Higher in Local Search
Wiki Article
If you run a small business and want more local customers, showing up higher on Google Maps can really help. Most people use their phones to search for nearby stores, restaurants, or services, and they often click one of the first results they see on Google Maps. So how do you get your business to show up there? That’s where Google Maps SEO comes in.
One of the first steps is to set up and verify your Google Business Profile (formerly called Google My Business). Make sure all your info is correct—business name, address, phone number, website, and hours. Also, pick the most accurate category for your business. Small details matter here. Now, if you’re wondering where to start improving your business visibility, check out a helpful tool like reputationbuilder.us for some guidance.
Next, you’ll want to gather reviews. Positive reviews not only build trust with new customers, but they also help bump up your spot on the map. Ask happy customers to leave a review—it only takes a minute! Just be polite and never offer gifts or rewards in exchange for reviews; Google doesn’t like that.
Photos are another easy way to boost your Google Maps spot. Upload high-quality pictures of your business, inside and out. This can make your profile more appealing and show potential customers what to expect.
Location matters too. Make sure your business address is listed correctly on your website and any other online sites or directories. It’s a good idea to use the same format everywhere—for example, don’t write “Street” in one place and “St.” in another.
Posts and updates on your Google Business Profile also tell Google you’re active. Share news, deals, or upcoming events to keep things fresh and catch people’s attention.
Lastly, think local. Use words on your site and business profile that mention your city or neighborhood. For example, “plumber in Pasadena” or “Brooklyn bakery.” This helps people nearby find you more easily.
Improving your Google Maps ranking doesn’t happen overnight, but small steps can really add up. Keep your info updated, collect honest reviews, and stay active. Over time, your business will be easier to find—and that means more customers walking through your door.